A specific audience
The opening addresses mortgage agents, establishing who should pay attention to the offer.
VSL FUNNEL CASE STUDY
A focused video funnel that leads to an application.
Explore my YourNesta VSL page for a mortgage-agent programme, with a focused video presentation, supporting proof and an application route.
THE PROJECT & DESIGN DECISIONS
A specialist programme with one focused sales conversation.
YourNesta gives a mortgage-agent growth programme a dedicated video-led page. The audience, presenter and application route remain prominent while the surrounding information explains the programme and the people behind it.
Three choices that shape the visitor’s experience on this page:
Video anchors the explanation
The presenter-led video receives a clear position in the page rather than competing with unrelated services.
The application has context
Supporting proof and team information sit around the recurring application invitation.
The client needed
Mortgage agents considering the programme needed a video-led explanation, credible context about the team and a single clear application action.
My role in this project
I built the visible VSL page for that audience, giving the presenter video priority while keeping supporting proof and the application route close to the offer.
Evidence you can inspect
The original GoHighLevel preview shows the mortgage-agent offer, presenter video, team information and application invitations. The screenshots above document the page layout.
What this evidence does not establish
The visible page and application route are evidenced. Video-engagement tracking, qualification rules and booked-call results are not inferred from the design.
Businesses I have worked for
Questions, answered
What did Steve do on this project?
I built the visible VSL page for that audience, giving the presenter video priority while keeping supporting proof and the application route close to the offer.
What can I inspect?
The original GoHighLevel preview shows the mortgage-agent offer, presenter video, team information and application invitations. The screenshots above document the page layout.
Does this prove a particular result or automation?
The visible page and application route are evidenced. Video-engagement tracking, qualification rules and booked-call results are not inferred from the design.
Give your programme a focused VSL journey.
I’ll build a focused VSL journey around your programme, qualification and next sales conversation.
Free strategy callA clear project scopeYour accounts and assets