A balanced editorial hero
Lauren Nelson’s seated portrait sits beside the masterclass title and a muted Save Your Seat button.
LAUREN NELSON · CASE STUDY
A masterclass page that introduces the expert before registration.
A personal-brand webinar page introduces Lauren Nelson’s Powerhouse Era masterclass with portraits, a presenter video, media-logo strip and client testimonials, repeatedly inviting visitors to save a seat for the session.
THE PROJECT & DESIGN DECISIONS
Introduce the expert before the registration
Three choices that shape the visitor’s experience on this page:
The palette supports the brand
Cream backgrounds, teal headings and soft rose buttons repeat through the page.
Several trust formats are grouped
A media-logo strip, large video still, portrait testimonials and a longer client story appear as separate sections.
The client needed
The Powerhouse Era masterclass needed to introduce its presenter and make the session feel credible before asking visitors to save a seat.
My role in this project
I designed the visible registration page around Lauren’s portrait, masterclass title, presenter video, media references, client stories and repeated seat-saving prompts.
Evidence you can inspect
The original Trello project and portfolio screenshots show the cream, teal and rose design, speaker material, media strip, video and testimonials.
What this evidence does not establish
The page presentation is documented. Registration volume, attendance, reminder delivery and post-event sales are not established by this evidence.
Businesses I have worked for
Questions, answered
What did Steve do on this project?
I designed the visible registration page around Lauren’s portrait, masterclass title, presenter video, media references, client stories and repeated seat-saving prompts.
What can I inspect?
The original Trello project and portfolio screenshots show the cream, teal and rose design, speaker material, media strip, video and testimonials.
Does this prove a particular result or automation?
The page presentation is documented. Registration volume, attendance, reminder delivery and post-event sales are not established by this evidence.
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