A focused opening
The hero presents the new-patient offer, a presenter video and a booking invitation together.
APPOINTMENT FUNNEL CASE STUDY
A StemWave appointment funnel that explains why to book.
Explore my Sovereignty StemWave appointment-page project, with a video-led service explanation, supporting information and a recurring booking invitation.
THE PROJECT & DESIGN DECISIONS
A service explanation with a clear appointment route.
The StemWave page gives a new visitor one focused offer and a visible route to an appointment. The treatment explanation, video and supporting questions build context around that decision.
Three choices that shape the visitor’s experience on this page:
Explanation before repetition
Service information and practical questions give visitors context before later calls to action.
One recurring next step
Appointment calls to action return throughout the page, so a visitor can act after reviewing the relevant section.
The client needed
A prospective patient needed to understand the StemWave service and see a clear way to request an appointment without losing the booking action inside a longer explanation.
My role in this project
I built the visible video-led service page, organised the treatment explanation and supporting questions, and repeated the appointment invitation at relevant points.
Evidence you can inspect
The original project shows the opening video, service information, practical questions and booking calls to action. Compare it with the desktop and full-page screenshots above.
What this evidence does not establish
This evidence establishes the page presentation. It does not establish clinical results, booking rates or completed reminder automation.
Businesses I have worked for
Questions, answered
What did Steve do on this project?
I built the visible video-led service page, organised the treatment explanation and supporting questions, and repeated the appointment invitation at relevant points.
What can I inspect?
The original project shows the opening video, service information, practical questions and booking calls to action. Compare it with the desktop and full-page screenshots above.
Does this prove a particular result or automation?
This evidence establishes the page presentation. It does not establish clinical results, booking rates or completed reminder automation.
Plan a service page with a clear appointment route.
I’ll adapt the service-page format around your approved offer and appointment process.
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