MAC SURFACING · CASE STUDY

A surfacing contractor page that makes site visits easier to request.

MAC Surfacing’s contractor page combines commercial tarmac positioning, project evidence and a repeated free-site-visit CTA for prospective customers.

Explore the project
MAC Surfacing original desktop page in an upright laptop frame
The desktop and full-page views use the original screenshot. The mobile view is a responsive layout visualisation.
THE PROJECT & DESIGN DECISIONS

Contractor consultation landing page with a clear visitor journey

Three choices that shape the visitor’s experience on this page:

01

A local contractor offer

The opening names the West Midlands and surrounding areas.

02

A visible delivery journey

The process moves from a free design visit to consultation and driveway installation.

03

Project evidence

Project cards and videos show examples before the closing customer comments and accreditations.

Businesses I have worked for

FOR YOUR OWN SIMILAR PROJECT

A contractor consultation landing page built around your own offer.

Site-visit enquiry form

I’ll ask for the surface type, project location and an initial description before the contractor reviews the request.

Project-type routing

I’ll direct the enquiry by job type or service area using criteria you approve, including a manual path for unclear requests.

Visit confirmation

I’ll acknowledge receipt and explain when your team will arrange a site visit or estimate.

Questions, answered

I’ll adapt the contractor consultation landing page around your own offer and approved content. I’ll ask for the surface type, project location and an initial description before the contractor reviews the request.

I’ll need your service areas, project types, imagery and the information required before visiting a property.

I’ll direct the enquiry by job type or service area using criteria you approve, including a manual path for unclear requests. I’ll acknowledge receipt and explain when your team will arrange a site visit or estimate.

Let’s plan your own contractor consultation landing page.

Tell me which jobs you want more of and how you assess them. I’ll build an enquiry path that prepares your estimator.

Free strategy callA clear project scopeYour accounts and assets
Plan your enquiry funnel.For your own offer: request a site visit.
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FREE STRATEGY CALL

Let’s map your next step.

Choose a time in Steve’s booking calendar.

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