The order context is explicit
A progress strip states that the order is not complete before introducing the supplementary sleep formula.
BEDTIME BLISS / DR. TAMMY · CASE STUDY
A post-purchase page that explains the Bedtime Bliss add-on.
Bedtime Bliss presents Dr. Tammy’s sleep formula as an add-on to an existing order. Video, ingredient explanations, product details, and a clear acceptance choice form the visible supplementary purchase journey.
THE PROJECT & DESIGN DECISIONS
Presenting a supplementary product within an order journey
Three choices that shape the visitor’s experience on this page:
Video introduces a physical product
A presenter video sits above bottle photography, formulation explanations and ingredient cards.
Acceptance and decline are distinct
The lower offer area presents a product-claim CTA and a separate decline path rather than treating this as an initial lead capture page.
Businesses I have worked for
FOR YOUR OWN SIMILAR PROJECT
A post-purchase supplement add-on page built around your own offer.
Conditional add-on step
I’ll show the supplementary offer only after the qualifying core purchase.
Separate order choices
I’ll connect accept and decline actions to tested order states, with clear pricing and no ambiguous purchase button.
Product-specific fulfilment
I’ll route accepted product orders to the approved fulfilment process and send the correct receipt and support instructions.
Questions, answered
I’ll adapt the post-purchase supplement add-on page around your own offer and approved content. I’ll show the supplementary offer only after the qualifying core purchase.
I’ll need approved product copy, ingredients and warnings, core purchase and add-on pricing rules, and payment, fulfilment and decline destinations.
I’ll connect accept and decline actions to tested order states, with clear pricing and no ambiguous purchase button. I’ll route accepted product orders to the approved fulfilment process and send the correct receipt and support instructions.
Let’s plan your own post-purchase supplement add-on page.
I’ll review your offer and current setup, then agree the page, content and connections for your project.
Free strategy callA clear project scopeYour accounts and assets