RITUAL FITNESS · CASE STUDY

A coaching video funnel that introduces the real people behind it.

Ritual Fitness uses a compact video sales page to introduce its strength programme for women experiencing perimenopause, followed by a qualification CTA.

Explore the project
Ritual Fitness original desktop page in an upright laptop frame
The desktop and full-page views use the original screenshot. The mobile view is a responsive layout visualisation.
THE PROJECT & DESIGN DECISIONS

A compact presenter-led fitness qualification page

Three choices that shape the visitor’s experience on this page:

01

One audience leads the page

The header and opening copy address busy women experiencing perimenopausal weight gain.

02

The presenters are central

A large video still of two coaches carries the main explanation, with a watch-this-video-first instruction.

03

The next step is qualification

A single see-if-you-qualify CTA appears below the video rather than a large website navigation.

Businesses I have worked for

FOR YOUR OWN SIMILAR PROJECT

A fitness coaching video sales funnel built around your own offer.

Programme qualification form

I’ll set up programme qualification form around your approved service terms, contact requirements and follow-up rules.

Coach consultation handoff

I’ll set up coach consultation handoff around your approved service terms, contact requirements and follow-up rules.

Enquiry acknowledgement

I’ll set up enquiry acknowledgement around your approved service terms, contact requirements and follow-up rules.

Questions, answered

I’ll adapt the fitness coaching video sales funnel around your own offer and approved content. I’ll set up programme qualification form around your approved service terms, contact requirements and follow-up rules.

I’ll need approved health and fitness wording, programme eligibility and coach availability, and video asset and qualification questions.

I’ll set up coach consultation handoff around your approved service terms, contact requirements and follow-up rules. I’ll set up enquiry acknowledgement around your approved service terms, contact requirements and follow-up rules.

Let’s plan your own fitness coaching video sales funnel.

I’ll review your offer and current setup, then agree the page, content and connections for your project.

Free strategy callA clear project scopeYour accounts and assets
Plan your fitness vsl funnel.For your own offer: open the qualification step.
Work with Steve on UpworkWork with Steve on Fiverrinfo@steveojo.com
FREE STRATEGY CALL

Let’s map your next step.

Choose a time in Steve’s booking calendar.

Open the calendar in a new tab