A specific audience opens the page
The opening addresses office dads alongside David Thrower’s photograph and the Desk Bod Destroyer identity.
BETTER BLOKE PROJECT · CASE STUDY
A fitness funnel that speaks directly to busy dads.
Better Bloke Project presents the Desk Bod Destroyer coaching offer to office-working dads. Trainer imagery, the programme method and repeated start prompts give the offer a focused sales-page structure.
THE PROJECT & DESIGN DECISIONS
A coaching sales page built around office-working dads
Three choices that shape the visitor’s experience on this page:
The method is broken into parts
Workouts, nutrition, confidence and accountability are explained through distinct illustrated and trainer-led sections.
Questions come before the final decision
A client-image gallery and accordion FAQs precede the closing contact details.
Businesses I have worked for
FOR YOUR OWN SIMILAR PROJECT
A fitness coaching sales funnel built around your own offer.
Programme-fit intake
I’ll collect training goals, availability and programme questions before the coaching conversation.
Enquiry follow-up
I’ll set up a short follow-up sequence that explains the approved programme scope and next step.
Client onboarding
I’ll connect an approved signup event to welcome information and the coach’s onboarding checklist.
Questions, answered
I’ll adapt the fitness coaching sales funnel around your own offer and approved content. I’ll collect training goals, availability and programme questions before the coaching conversation.
I’ll need programme inclusions and eligibility, approved trainer biography and imagery, and enquiry destination and onboarding steps.
I’ll set up a short follow-up sequence that explains the approved programme scope and next step. I’ll connect an approved signup event to welcome information and the coach’s onboarding checklist.
Let’s plan your own fitness coaching sales funnel.
I’ll review your offer and current setup, then agree the page, content and connections for your project.
Free strategy callA clear project scopeYour accounts and assets